Search campaign planning
Research service-specific keywords, write relevant ads and connect each ad group to an appropriate landing page. Define location settings, schedules and call assets around your operation.
Marketing for roofing companies
Google Ads & Local Campaigns
Targeted campaigns organized around your territory and the roofing services you want to promote.
Built around your business
Reach homeowners searching for your services.
A homeowner searching for a roof repair has a different need from someone planning a replacement. We organize keywords, ads and landing pages around that intent, within the areas your crews serve.
Campaign setup includes agreed budgets, defined conversion actions and a review plan. Search terms and exclusions are reviewed to help distinguish useful traffic from irrelevant searches.
What we can help with
A defined scope.
A clear next step.
- Local area targeting
- Service-specific campaigns
- Budget reviews and optimization
- Performance analytics
The scope, deliverables, tools and fees are agreed before work begins. Advertising and platform costs, where applicable, are separate.
Put the service to work
Reach homeowners looking for the work you do.
Start with the services, territory and job types your roofing business can support. Then build the campaign around those priorities.
Control and improve traffic
Review actual search terms, negative keywords and match types. Separate repair, replacement and storm-related needs where the campaign structure and budget support it.
Budget and performance review
Agree on advertising spend separately from management fees. Report costs, inquiries and verified outcomes, with recommendations based on the available evidence. Display or remarketing can be scoped separately when appropriate.
Let’s talk about your next step.
Your website, your market and the work you want to win.